UA Manager

Helsinki Apply before: 2023-06-18


We're now on the lookout for a stellar Senior User Acquisition Manager to join our team and help take our marketing to the next level. We don’t stand on ceremony at Futureplay, and we don’t like limiting ourselves to rigid job titles, but if you’re an experienced UA professional looking for an exciting new challenge then this job is for you. We have been scaling quite fast this year and want to keep doing so. 



You are an expert at scaling a successful game to new heights. You are not scared of managing 6 or 7-digit monthly budgets. You will drive user growth, manage relationships with partners, implement & optimize campaigns and maximize ROAS. You can take a higher-level view at the activity and plan your strategy for the next few months. Together with business intelligence, you’ll also analyze and interpret data to create meaningful actionable insights that support the larger marketing strategy of the product. You have the ability to think big and outside the box, to experiment, investigate and innovate on every aspect of performance marketing.



  • Operate the entire user acquisition funnel for our main game, Merge Gardens, together with the rest of the UA team, in close collaboration with marketing, game, business intelligence, legal and finance teams
  • Plan and manage campaigns in a variety of channels including social media, ad networks, platforms and DSPs. Experience with TikTok is a plus.
  • Together with the team, analyze new channels & opportunities and apply best performance marketing practices throughout the funnel
  • Be a team player, work and share knowledge, especially with our Junior/Mid-level UA Managers to help them grow. You know how to co-manage a network with a teammate.
  • Analyze the incoming data in real-time to direct budgets where they are most profitable and regularly report on campaign performance to other stakeholders in the company
  • Brainstorm and experiment with different creative hypothesis to generate meaningful insights into audience behavior and help differentiate the games from their competitors
  • Manage and cultivate relationships with external partners



  • At least 3 years experience running high budget performance marketing campaigns, especially for mobile games or apps
  • Profound understanding of the technological side of UA and marketing, for example ad serving, attribution logic, SKAN
  • A broad interest in marketing and advertising, also outside the mobile games industry
  • Previous experience in, or understanding what it takes to work in a low hierarchy environment and the ability to independently manage your tasks and responsibilities are a must
  • Having an agile mindset and love for experimentation are needed
  • Exceptional communication, analytical and teamwork skills combined with the ability to provide and receive candid feedback
  • Growth mindset: If you’re not already familiar with something, you’re more than happy to learn
  • Last but certainly not least: you’re a people person who gets along with colleagues


We offer: 

  • True ownership and responsibility
  • Competitive salary and benefits, flexible working hours
  • Great, caring community working in an agile environment 
  • Strong focus on employee wellbeing
  • Space to grow and learn
  • Low hierarchy and support in learning to navigate within it
  • Work fully remotely within EU timezone or in Helsinki, one of the most relevant game development capitals in Europe. 
  • Relocation support, open to discussion


How to apply

If you are passionate about games and want to work on a successful casual game in a low-hierarchy community of talented game developers, we want to hear from you! Please apply through our Career site by sending us your cover letter and CV. Please note that we may start discussions with the most suitable candidates already during the application period, and the position will be filled as soon as we find a match.




About Futureplay

Futureplay was founded in 2015 by a team of five Finnish game industry veterans who shared a vision to transform the way mobile games are played around the world. In the short years since, we have released seven titles that have been played by over 120 million people worldwide and expanded our team to over 60 people. We joined the Plarium family over a year ago and are working closely together. 



At Futureplay, we are committed to creating an inclusive working environment and providing the same opportunities for everyone. We value people with diverse backgrounds, experiences and ideas, so even if you feel like you don't meet all the requirements listed here but feel that you have the potential, we encourage you to apply! We carefully review each and every application and would really love to hear from you!



We have a focus on creating beautifully designed, easy-to-pick-up-and-play mobile games, and our portfolio includes successful games like Idle Farming Empire, Battlelands Royale & Merge Gardens. With the acquisition by Plarium we stay independent but can achieve much more under their wings.